MODERATOR - 
 
Keith Bruce San Francisco Bay Area Super Bowl Host Committee
KEITH BRUCE
CEO & President
San Francisco Bay Area Super Bowl 50 Host Committee
 
Keith Bruce was named CEO and President of the San Francisco Bay Area Super Bowl Host Committee in September 2013. Super Bowl 50 was played on February 7, 2016 at Levi’s Stadium in Santa Clara, CA. In his role as CEO, Bruce was responsible for the Host Committee organization, including the planning, operations and delivery of the Super Bowl activities and programming leading up to and during Super Bowl week in the Bay Area. Bruce and his staff are responsible for all fundraising, partnerships and sponsorships, marketing, production, operations planning, logistics, hospitality and events related to Super Bowl 50. 
 
Super Bowl 50 was a historic event for the NFL and the Bay Area. It was the most watched Super Bowl in history with 167.0 total television viewers. Over 1.1 million people visited Super Bowl City and the NFL Experience in downtown San Francisco, making it the largest single event in the history of the Bay Area.  
 
The Super Bowl 50 Host Committee, under the leadership of Bruce, achieved all of their core goals that were established early in the Host Committee’s tenure.
 
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PANELISTS - 
 
Jessie Giordano GMR Marketing
JESSIE GIORDANO
Vice President, Global Sports & Entertainment Consulting
GMR Marketing
 
Jessie drives client development, partnership marketing, and strategic consulting initiatives within GMR’s Global Sports and Entertainment Consulting Group.  With more than ten years of agency experience, Jessie currently consults with Fortune 500 clients on global sponsorship and event strategy recommendations and plays an active leadership role in the agency’s work around major global events, ranging from the Olympic Games to FIFA World Cup to the Super Bowl. 
 
Jessie was recently recognized by the Sports Business Journal as a “Game Changer” for 2016, an award for the most outstanding and accomplished women in sports business.
 
Jessie earned an MA in Sport Management from Ohio University and graduated from Mercyhurst College with a BA in Business with a concentration in Sport Business.

 
Brent Schoeb San Francisco 49ers
BRENT SCHOEB
Vice President, Corporate Partnerships (Sales & Service)
San Francisco 49ers
 
Brent Schoeb currently serves as the Vice President of Corporate Partnerships (Sales & Service) with the San Francisco 49ers overseeing the day-to-day operations of both the partnership sales and partnership services teams. Schoeb is charged with selling, cultivating and activating corporate partnerships for the 49ers as they move into their new home, Levi’s® Stadium. His team also sells/services partnerships for other events at Levi’s® Stadium, providing corporate prospects with a portfolio of non-NFL related opportunities. Currently, the 49ers rank as one of the top teams in the NFL in corporate partnership revenue and have partnered with some of the most recognizable brands in the world. This is Schoeb’s second stint with the 49ers, his first coming in 2010 where he led the Corporate Partnership Sales team in new business development including selling the first 49ers season presenting partnership.
 
Previously, Schoeb was the Director of Corporate Partnerships for the Indianapolis Motor Speedway (including the Indy 500) and Manager of Corporate Partnerships for the NBA Memphis Grizzlies. During his tenure with the Grizzlies, Schoeb authenticated brands creatively including flipping the FedExForum Box Office to the Toyota Pick-Up Center which was deemed an NBA Best Practice.
 
Schoeb currently serves as a Steering Committee member for the National Sports Forum.
 
A Minnesota native, he is a graduate of St. Cloud State University and later completed his MBA and Masters of Sports Administration from Ohio University.
 
Schoeb resides with his wife, Jessica, in San Jose, California.

 
Laura Froelich Twitter
LAURA FROELICH
Head of Sports Content Partnerships
Twitter
 
Laura leads sports content partnerships at Twitter, bringing exceptional live programming and highlights to fans in real-time, sponsored by brands. Prior to joining Twitter in February 2014, she spent five years at CBS Interactive devising product marketing and monetization strategies for premium sports content including NCAA March Madness, NFL and college football, The Masters, PGA Tour golf, as well as the suite of fantasy games from CBSSports.com. Her efforts led to multiple years of record-setting revenues for the properties. Prior to CBS, Laura focused her career in sales and marketing at such notable publishers as CNET, Ziff-Davis, and Condé Nast. Laura is a graduate of Brown University where she received a BA in International Relations. Follow her on Twitter at @laurafrofro.

 
Jim Leahey Oakland A's
JIM LEAHEY
Vice President, Sales & Marketing
Oakland A's
 
As Vice President of Sales and Marketing for the Oakland Athletics, Jim Leahey leads the organization’s efforts to drive revenue, strengthen the brand, and enhance the fan experience.  Leahey’s responsibilities include corporate partnerships, ticket sales and service, and advertising and promotions.  Under his direction, the Athletics have won multiple awards for their advertising campaigns.  The “Green Collar Baseball” campaign was most recently recognized by the National Sports Forum with a 2016 first place ADchievement award in the television category. 
 
Prior to joining the A’s, Leahey spent 14 years with Sony Corporation, working in product development, marketing and general management roles.  Spending time in Sony’s US and global operations, he worked in Latin America as general manager and country manager of Sony Peru, and in the United States as general manager and vice president of the Peripherals and Enhancements (accessories) Group.   Having joined the A’s in December of 2006, Leahey will enter his 11th season with the A’s in 2017. 
 
A native of Rhode Island, Leahey earned his bachelor’s degree in economics from Brown University and his master’s in business administration from the Harvard Business School.  Jim resides in Danville, Calif. with his wife, Kira, and their three children.