National Sports Forum

Nick Kelly Anheuser-Busch
Director, Experiential Marketing - Sports
Nick has been with Anheuser-Busch for just over 18 months and his list of accomplishments is robust. In total, Nick is responsible for sports properties at Anheuser-Busch that equate to more than a-quarter billion in sponsorships -inclusive of league, team and facility deals within the NFL, MLB, NHL, NBA, NASCAR, PGA, UFC and multiple soccer platforms. Nick has brought a refreshing perspective to A-B’s sports entities to rework, revitalize and position the brewer’s brand sports properties for growth.

Keith Wachtel NHL
Chief Revenue Officer
As Chief Revenue Officer, Wachtel leads the NHL’s global corporate sponsorship as well as digital and NHL Network advertising sales efforts. Since 2007, Wachtel has consistently delivered tangible results that not only have had a direct positive effect on the League’s fiscal health, but also have elevated the NHL brand to business partners and fans alike.
With the development of new and exciting League assets such as the NHL Winter Classic, NHL Stadium Series, NHL Heritage Classic, NHL All-Star, NHL Awards and NHL Face-Off, Wachtel and his team are challenged with a significantly increased amount of inventory to sell. Wachtel not only rose to this challenge by supporting these newly created assets, but has developed a more creative approach to sales by aggregating inventory across businesses units such as licensing, sponsorship, events, wireless, new media and NHL Clubs.

Emilio Collins NBA
Executive VP, Global Partnerships
Executive Vice President, Global Marketing Partnerships National Basketball Association As Executive Vice President of Global Marketing Partnerships for the National Basketball Association, Emilio Collins oversees the global marketing partnerships business for the NBA, WNBA, NBA Development League and USA Basketball, including partner management, business development, media, and marketing solutions. Through operations in New York and the league's regional offices, Collins's department works closely with corporate partners in developing integrated, season long marketing programs to drive their businesses and showcase the NBA.

Mike Stevens New York Giants
SVP, Chief Marketing Officer
New York Giants
Mike Stevens is the SVP, CMO of the New York Football Giants organization. He directly manages all team marketing, including corporate sponsorship sales, client services, game presentation, creative services, media & content production/distribution, public relations (business), retail/online operations and stadium joint venture business operations. Prior to this role, he held the SVP, Sales and Marketing position for the Washington Redskins.
His drive to bring together complex ventures into new revenue streams has marked his career in sports marketing with extraordinary achievements. This largely stems from foundational groundwork and accomplishments at the NBA, the start-up of the sports division for eBay and by working with some of the best minds in the business.
As the first-ever CMO of the NY Giants team, growth under his leadership has been dramatic. The Giants are now 98% above the league average in media and sponsorship revenue and nearly 20% above peer teams in large markets. He has driven revenue from the bottom half of the league to one of the top 3 teams in the league.
Outside of the Giants organization, he is a Board of Directors member for two different organizations. Mike currently lives in Darien, CT with his wife Leila, two teenage sons, one dog and a boat.