EMILIO COLLINS

Executive VP,

Global Partnerships

NBA

 

Executive Vice President, Global Marketing Partnerships National Basketball Association As Executive Vice President of Global Marketing Partnerships for the National Basketball Association, Emilio Collins oversees the global marketing partnerships business for the NBA, WNBA, NBA Development League and USA Basketball, including partner management, business development, media, and marketing solutions. Through operations in New York and the league's regional offices, Collins's department works closely with corporate partners in developing integrated, season long marketing programs to drive their businesses and showcase the NBA.

 

Prior to serving in his current role, Collins spent four years overseeing the department's partner management group, managing the relationships and marketing programs with all league partners. From 2008 to 2010, Collins served as Senior Vice President of International Development, managing the development of the league's international business, including sponsorship, exhibition game development, NBA China, new league initiatives, and building league operations in emerging markets such as India and Latin America. Prior to that, Collins served as the NBA's Vice President of Global Marketing Partnerships, overseeing many of the league's major marketing partnerships. Collins began his NBA career as an account director in the marketing partnerships group in 2001.

 

Prior to joining the NBA, Collins worked as Director of Event Development at SFX Sports Group, where he built and managed the company's golf, consulting, hospitality, and tennis events business. He joined SFX in 1999, when they acquired Integrated Sports International, for which Collins had been working since 1996 as a director and manager of special events. Collins began his career as an event manager at Promo One, a New Jersey-based event marketing agency, managing event operations for outdoor festivals.

 

Collins is involved in a variety of community volunteer projects, including youth mentoring, the Harlem Educational Activities Fund, and TopSpin Charity, an annual sports industry non-profit that raises funds for youth education causes. He is also a member of the Alumni Advisory Board at the Ohio University Sports Administration Program. In 2012, Collins was recognized as a Forty Under 40 recipient from the Sports Business Journal.

 

He holds a master's degree in sports administration from Ohio University and a bachelor's in human resource management from Michigan State University, where he was also a two-time NCAA Division I All-American wrestler.

 

Collins lives in Brooklyn, N.Y. with his wife Kate and their two daughters, Naiyah and Zadie.