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JEFF MEESON
VP Insights & Strategy
Octagon Media
As the leader of Octagon’s Insights & Strategy division, Jeff is responsible for bringing analytical thinking and rigor to every stage of the planning process. From target consumer profiles to sponsorship strategies, property selection to ROI measurement, Jeff is actively involved in most of Octagon’s blue chip retainer clients.
In addition to client work, Jeff has played an integral role in the development and evolution of Octagon’s proprietary research studies, Passion Drivers®, designed to quantify why fans are fans, and Passion Shift™, built to understand the ever-growing complexity of sport and entertainment consumption.
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