Allure, a Christie Digital Systems USA, Inc. Company (Allure), is a leader in activating brands, environments and experiences digitally, is an enterprise software development company providing software solutions and a full suite of complementary services and ongoing support for its array of digital media and POS solutions. The company, located in Atlanta, offers a broad range of products for stadiums, theatres, restaurants, supermarkets, theme parks, retail environments and more.
Allure is a pioneer in Data-Driven Design® – a process for ensuring that digital menus, merchandisers, video walls and more are engaging viewers, influencing viewer’s decision-making and driving purchase behavior; all while enhancing the overall brand experience and maximizing ROI. Through our exclusive and proven process for developing effective digital content and then measuring its performance, clients regularly experience direct benefits to their operations, marketing efforts, and bottom line. Just as important, these dynamic digital environments engage guests, often while driving revenue.
As a partner and solutions provider to numerous Sports Entertainment facilities, Allure software and its award-winning optimized content is actively installed, viewed and relied upon by nearly all of the industry’s leading foodservice organizations, in fact, millions of fans view and order from Allure Digital Menu Boards and Merchandisers every year. And with deployments in stadiums and arenas for every Major Sports League and many of America’s favorite professional sports teams and clubs, as well as numerous convention centers and other sporting entertainment venues, we are proud to support these organizations as they engage and activate the new generations of tech-savvy consumers with more dynamic, experiential signage solutions that connect brands, products and experiences throughout these exciting and iconic venues.
As technologies evolve at ever-increase speed, Allure and its Christie Experiential Network (CEN) are meeting the needs of marketers, advertisers, brand managers, venues and their consumers through a fully immersive, interactive and visually stunning ad-based network of interactive displays designed and deployed to connect with consumers like never before. With dynamic and engaging experiences in leading cinema lobbies across the country, touch-screen, NFC™, gamification, image capture technology and more are integrated into the digital installations we create to support brand advertising, interactive brand experiences and promotions.  Advertising and marketing campaigns often incorporate feedback mechanisms that go beyond exposures to include responses and links to social media. CEN deployments create huge impact in theatre lobbies through display formats and visual presentations ranging from 65”diagonal screens and installed as digital islands to Video Hero Walls seven feet high and fourteen feet wide. Incorporating touch screens, focused sound, image capture and location-based technology into the displays, this ground-breaking network offers a broad range of creative high-impact opportunities for advertisers to engage with their target audiences.
Allure and its Christie Experiential Network are part of Christie Digital Systems USA, Inc., a global visual technologies company and wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market with many of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to hospitals, classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.